Program
& Speakers
New Open!

1.Time / Venue / Scale
(1)Exhibition duration: 08:00-18:00, November 21-22, 2007
(2)Decoration Time: 13:00-17:00, November 20, 2007
(3)Evacuation Time: 18:00-20:00, November 22, 2007
(4)Exhibit Venue: International Hall and Union Room of The Ambassador Hotel-Taipei
(5)Booth Amount : 30
(6)Exhibition Scales: More 500 delegates, publishers, Managing Directors, Editor-in-chiefs from leading magazine publishing & digital publishing.

2.Theme of Taipei Digital Expo.
2007 Taipei Digital Expo. emphasizes on 3 areas including New Digital Tech., New Digital Experience, New Digital Tradition. Companies focus on products of e-reading, e-learning, e-publishing, e-mag, e-book, meta-data mining, digital carriers¡Ketc, are warmly welcome to join in this grandly Expo.

 

 

 

 

 

 

 

 

 

 

 

3.Program of Digital Expo. Forum
(1)Forum Time¡G14:00-17:00, November 22, 2007.
(2)Forum Venue¡GThe second floor of The Ambassador Hotel-Taipei.
(3)Forum Topic¡GNew Digital Tech., New Digital Experience, New Digital Tradition.
(4)Forum Contents¡GDiscuss for the viewpoint, trend and application to the digital publishing.
(5)Forum Speakers¡GExhibitors of Digital Expo.
(6)Forum Participants¡GPublishers, Managing Directors, Editor-in-Chiefs of leading magazines and books publishing houses, digital publications, and the Executive of the upper stream and downstream of digital publishing industry.

4.Expo. Profiles
¡E Digital Technologies
¡E Digital Media
¡E Web-based Publishing Solutions
¡E Hardware and Software Companies
¡E Network Applications Companies
¡E Print Paper and E-Paper Companies
¡E Digital Publishing Companies
¡E Editorial Outsourcing Services
¡E Design and Printing Companies

5.Benefits
¡E Basic booth setting
¡E One free Entry for the 4th International Magazine Conference of Taipei (the original price is equal to USD 600)
¡E 30 minutes speech in the Digital Expo. Forum
¡E One free page of advertisement in the conference proceeding
¡E Free coffee & snacks, lunch, banquet party and the social program
¡E Wireless Internet access for one computer
¡E Assistance of meeting arrangement with cooperative partners
¡E A special rate for accommodation of the Ambassador Hotel-Taipei and the Taipei Sheraton Hote
¡E Assistance of visa application

6. Exhibition Floorplan

7. Picture of Booth

For detail information, please download Manual of Taipei Digital Expo.2007 and Application Form | Application Form for Digital Expo. Forum or contact Ms. Gin Chen at Tel: +886-2-23569484 or email: gin_chen@magazine.org.tw).


Time:
November 20-22, 2007 (Tuesday-Thursday) ¡@

Venue:
Ambassador Hotel-Taipei, Taipei, Taiwan
(No. 63 Chung Shan North Road, Section 2, Taipei, Taiwan)¡@

Organizer:
Magazine Business Association of Taipei
¡@

¡@Program & Speakers

Program at a Glance

Time/Date 20-Nov-2007 21-Nov-2007 22-Nov-2007
08:00-08:30







Registration & Reception Registration & Reception
08:30-10:00

Innovation

Opening Ceremony

Session I Keynote Speech
Fears, Cheers and Reality¡ÐRevolution and Evolution of the Global Magazine Industry

Digital

Session III Keynote Speech
Transformation Strategy to Digital Revolution

10:00-10:30 Coffee Break Coffee Break
10:30-12:00 Session I Speech
Innovative Thinking for the Digital Revolution
Session III Panel
Winning Strategy to Digital Publishing
12:00-13:00 Luncheon Luncheon
13:00-14:30

Greater China

Session I Keynote Speech
Advertising Strategies of Greater China Market

Session II Speech
The Key to Success in China

Asian Forum

Asian Forum I
Opportunity of Asia in Digital Revolution

14:30-15:00 Registration & Reception Coffee Break Coffee Break
15:00-17:30

Session II Panel
Dos & Don¡¦ts in China

Session II Speech
Maximizing Opportunities in the 2008 Beijing Games

Asian Forum II
A Proposal to Media Iindustry Cooperative among Asian
18:00-20:00 Power Dinner Congress Banquet Closing Ceremony & Farewell Party
08:30-18:00
IMCT Digital Expo.

Agenda

¡@Wednesday 21 Nov 2007
08:00-08:30 Registration & Reception
08:30-10:00
Opening Ceremony

Fears, Cheers and Reality¡ÐRevolution and Evolution of the Global Magazine Industry

Donald D. Kummerfeld, President & CEO, International Federation of the Periodical Press (FIPP)
10:00-10:30 Coffee Break
10:30-12:00 Innovative Thinking for the Digital Revolution
Troy, Multiplatform Executive of BBC Vision, UK
12:00-13:00 Luncheon
13:00-14:30

Advertising Strategies of Greater China Market
Bessie Lee, CEO, GroupM China

The Key to Success in China
Wu Hong, President of Trends, China

14:30-15:00 Coffee Break
15:00-17:30

Dos & Don'ts in China
Moderator: Yu Kuo-Ting, President of Business Weekly, Taiwan
Yu Gan, CEO of Xplu, Beijing, China
K.F . Lee, CEO of Aegis Media Greater China
Lee Li , CEO of Hantang Communications Group, China

Maximizing Opportunities in the 2008 Beijing Games
Donald F. Brown, Managing Director of International Magazine Publishing, LLC, USA

18:00-20:00 Congress banquet
¡@Thursday, 22 Nov 2007
08:00-08:30 Registration & Reception
08:30-10:00
Transformation Strategy to Digital Revolution
Hiroyuki Watanabe, Director of Online Business Development Center, Nikkei Business Publications, Inc., Japan
10:00-10:30 Coffee Break
10:30-12:00 Winning Strategy to Digital Publishing
Jeong-Woo Kil, President and CEO of JoongAng M&B, Korea
Ben Tsiang, Co-founder & Senior Advisor of Sina, China
Mikio Amaya, President of PAPYLESS Co., Ltd., Japan
12:00-13:00 Luncheon
13:00-14:30

Asian Opportunity in Digital Revolution
¡DThe position of magazine industry of each country in Asia
¡DThe future prospects of magazine industry of each country
Alan Lammin, Chairman of Society of Publishers in Asia (SOPA)
Chang Eui Lee, Vice President of Korea Magazine Association (KMA)
En. Adi Satria, Chairman of Magazine Publishers Association of Malaysia (MPAM)
Ho Sum-Kwong, President of Magazine Publishers Association of Singapore (MPAS)
Juan Dayang, President of Publishers Association of the Philippines, Inc.(PAPI)
Jung-Wen Wang, Chairman of Magazine Business Association of Taipei (MBAT)
Man Hung Chan, Chairman of Hong Kong Publishing Federation
Thanachai Theerapatvong, President of The Magazine Association of Thailand (TMAT)
14:30-15:00 Coffee Break
15:00-17:30 A Proposal to Media Industry Cooperative among Asian
¡DCooperation proposals among Asian countries
¡DThe most appropriate cooperative partner country in Asia
¡DViewpoint of each country towards Asia and the world
¡DThe future of Asian publishing center
Alan Lammin, Chairman of Society of Publishers in Asia (SOPA)
Chang Eui Lee, Vice President of Korea Magazine Association (KMA)
En. Adi Satria, Chairman of Magazine Publishers Association of Malaysia (MPAM)
Ho Sum-Kwong, President of Magazine Publishers Association of Singapore (MPAS)
Juan Dayang, President of Publishers Association of the Philippines, Inc.(PAPI)
Jung-Wen Wang, Chairman of Magazine Business Association of Taipei (MBAT)
Man Hung Chan, Chairman of Hong Kong Publishing Federation
Thanachai Theerapatvong, President of The Magazine Association of Thailand (TMAT)
18:00-20:00 Closing Ceremony & Farewell Party

¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@¡@


Magazine Business Association of Taipei
Tel: +886-2-23569484 ¡UFax: +886-2-23569485
e-mail¡Gmbat@magazine.org.tw¡Uweb: http://www.magazine.org.tw
8F, No.81, Sec. 2, Nanchang Rd., Taipei 100, Taiwan, R.O.C
¡iContact MBAT¡j