第二屆台北國際雜誌研討會
2001 2nd International Magazine Conference of Taipei
Winning in Publishing

主持人簡介
高希均 Charles H. C. Kao, Ph. D. 段鍾沂 Johnny Duann
洪良浩 Frank L. Hung 許鐘榮 Chung-Jung Hsu
童再興 Leon Tung 劉炳森 Bentham Liu
洪善群 Simon Hung 王榮文 Jung-Wen Wang
吳麗萍 Lisa Wu

英文English

洪良浩

現任:哈佛企管董事長
   《管理雜誌》及《突破雜誌》發行人 

學歷:美國紐約大學企業管理研究所研究
   美國夏威夷大學企管碩士

曾任
國立政治大學企業管理研究所及國貿系副教授
擔任行銷學、廣告學、消費者行為研究課程
台灣史各脫紙業公司行銷經理
聯廣公司副總經理

創立哈佛企業管理顧問公司、《管理雜誌》及《突破雜誌》,與美國十家企管顧問公司合作,引進最新企管新知,提供國內公民營企業最有效的經營管理技巧,提供經營績效。

Frank L. Hung

Frank L. Hung, founder of Harvard Management Services, Inc., a pioneer in the field of management consulting and training, was a lecturer at National Chengchi University in 1968 when he graduated from the University of Hawaii with a MBA degree.

Teaching management and marketing at the university and working closely with industry have won him a reputation as an innovative marketing practitioner. His first experience was to successful launch Scott packaged paper in Taiwan market.

Before he established HMS in 1973, he worked as a marketing specialist in an advertising company-marketing manager in Taiwan Scott Paper, and an associate Professor at National Chengchi University.

He wrote Taiwan Marketing Cases(1975), Consumer Behavior(1967), Market Analysis(1976), We believe(1980, 1983, 1990). He also serves as publisher for Management Magazine and Breakthrough Magazine. Both Magazines are recognized as reputable professional monthlies, have wide circulation in Taiwan as well as Southeast Asia and Mainland China.